In a world obsessed with “new normals” and the constant rewriting of history, we decided to go back to the beginning. We didn’t want a wine that adhered to a narrative or followed a trend. We wanted a wine that simply was.
First Born is the wine that started it all. Released under the UN:WOKE label in 2022, this 2020 Grenache represents the birth of a movement. It is the physical manifestation of our refusal to stay silent and our commitment to putting "Honesty in a Glass."
Being the first-born comes with weight. It carries the expectations of the lineage. It sets the standard. While the world was busy deconstructing every pillar of tradition, we were in the cellar, letting this Grenache develop its own character—without the interference of modern "sensitivity."
Like the line art on the label, life is a single, continuous journey. It’s often messy, always complex, but fundamentally simple if you don't overthink it. First Born isn’t a wine for the faint of heart or the easily offended; it’s a wine for those who appreciate the raw, unfiltered reality of the grape.
Grenache is a grape that cannot hide. It is thin-skinned and transparent, showing you exactly where it came from and how it was treated. It doesn't need heavy oak or artificial "make-up" to tell its story.
Vintage: 2020
Variety: Grenache
Origin: The rugged soils of South Africa
Character: Bright, honest, and unapologetic.
Because before there was a "Nothing Gnu" or a "Malbek," there was the conviction that wine should be about soil, sun, and soul—not social engineering. This is the bottle that paved the way.
It’s time to stop drinking the Kool-Aid and start drinking the truth.
First Born. The first step back to reality.